Authentication for Bluesnap payments :
The most apparent mandate is what’s coming in Europe next year, where it’s everyone in everyone accepting payments in the EU will have to use PSC to call it strong authentication. That is another way of saying two-factor authentication for e-commerce and BlueSnap 3d secure is a very tested and seasoned tool for implementing that and complying with authors. So, whether conversion can affect convenience 3d security is a long story; it’s been around a while. It did develop a bad reputation in the earliest models, the way the bank implemented it; if a cardholder was enrolled, it forced the force user to enter a password for every transaction. Often the cardholder needed to know their password; they had a hard time resetting it. It was a clunky experience that has already changed a lot.
They’re Bluesnap now card issuer card issuing banks have moved to a more risk-based approach, so now even when the merchant is supporting 3d secure, and the card is enrolled in 3d secure many times, the issuer all authenticates the transaction without Interrupting. They interrupt the purchase flow, so the cardholder doesn’t even know it’s happening; the bank is authenticating with 3d secure the US merchants are getting the benefit of the liability shift in there isn’t any interruption to the checkout flow. So that solves a lot of the initially known frustrations. Decrease in conversions and the experience will get even better; it should be middle to late next year when 3d secure 2.0 is expected to be an ass. BlueSnap solution is dying already, so we will be upgrading as 2.0 is finalized, minimizing the further disruption to the check-up flow.
Principles of Bluesnap payments :
So Bluesnap fewer transactions require the cardholder to verify their identity; the principles they learned in b2c marketing we’ve been able to transfer over to B2B in complete transparency. If you had a whole Preamble, I’d set an introduction for this presentation, and then yesterday, I was in the Cantina with one of their favorite colleagues in the back; he wanted a special call out. They sat down with a couple of gentlemen they were talking to them about their experience of chaster and some of the vendors they were meeting—this one gentleman whose Name Escapes Apologized. If you’re in the audience, we’re talking about a SAS platform he used. He was so enthusiastic about it that he was raving about it; this platform makes my life so easy. They were talking to him about what it does and why it makes it so easy, and then they started about, you know, the price structure, and he said, honestly, pay a premium, but you don’t mind paying that premium.
Because it makes my life so much easier, and you said this story was an introduction to this because their first stat talks about how 86 percent of buyers are willing to pay more for a better customer experience. If you thought, here’s this gentleman living and breathing this stat; he’s working with a SAS platform. That is just making things so much easier for him that he’s willing to pay more for it, so what they’re going to talk to you about is optimizing the entire customer Experience.
English 
Hungarian